Letsgofordinner Company Marketing Goals

Marketing Goals The main marketing goal of the Letsgofordinner Company is to provide customers with the discounts for food in a number of restaurants in Vancouver. The organization works with more than 40 restaurants in the region and constantly increases its capability. The restaurants Letsgofordinner works with are absolutely different and they are not connected with one another by means of chain or other characteristics.Advertising We will write a custom report sample on Letsgofordinner Company Marketing Goals specifically for you for only $16.05 $11/page Learn More The main purpose of the organization is to provide the customers with dinner certificates which give discounts for those who follow the specific rules and conditions. The company market segmentation is provided on the following conditions: a customer may join the organization either as a full member and get a dinner certificate with 50% discount, or on terms of pay-as-you-go member and get 40% discount on the next dinner certificate. The marketing goal of these actions is to create patrons for the specific restaurants in the region. One of the main purposes of the Letsgofordinner is to control the restaurant industry. Considering the information from the website, the organization Letsgofordinner tries to widen its influence and invite more and more restaurants to participate in the program. Thus, more and more customers are interested in saving money on every day dinners. Therefore, new clients join the company every day. The promotional techniques play vital role. Using Facebook as the facility to attract more and more new clients, the organization increases its profit. To measure the success and to track it, the organization uses Sugar CRM. This software helps the company create the list of customers. The main idea of the discount system used in the restaurants with full membership is to redeem the card every week. It is possible to do either on the Letsgofordinner ’s website or in the restaurant. If the procedure takes place in the restaurant, the program helps identify the client and check whether he/she deserves a discount or not. Thus, Sugar CRM software helps the company to be aware of the clients and their activities. Recommended target market segments and strategy for each market segment Having considered the marketing segmentation of the company, it should be mentioned that the system is not really effective. It works rather well and the company receives profit, still, it is possible to increase the company income by means of improving marketing segmentation system. The company should consider the following groups for market segmentation, business people, young couples, students, singles, and patrons.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main idea we offer for market segmentation for Letsgofordinner Company is to identif y the groups of customers which have similar needs. The main purpose of such segmentation is to make the discount possibilities and prices flexible. The customers will be offered the opportunity to choose the discount program they prefer. Considering the life style of business people, it should be stated that they prefer impress the partners with sophisticated substantial dinners. Thus, the list of obligatory items from the menu should include drinks and two courses. Young couples prefer sitting in the romantic atmosphere, eat some snacks and enjoy each other with the glass of wine or champagne. This group should have a bottle of some drink and hot, cold and light snacks. Students are people who need energy, so the food they can be offered for discount should be substantial but not delicate. Singles are people who come to eat, so they should be offered three course menus. Patrons are people who got used to the system and may be offered an opportunity to choose the obligatory courses themselves. Depending on the market segment, the prices on discounts should be different. Key messages targeted to chosen segments The key messages targeted to the considered segments are that dining in the restaurants may be available for different people with different preferences and income. Furthermore, clients should understand that the food they eat may be chosen to match their lifestyle. Expected benefits and challenges of your campaign The main idea of the campaign described in the paper is to make the discount system more flexible and more accessible for some layers of population. Thus, to be the member of Letsgofordinner and redeem a discount now, people should order a bottle of wine and three normal course meals for two. This set of products is inconvenient for some categories of people. Thus, the market segmentation offered above may help increase the rate of customers and attract more people of different interests and income. This report on Letsgofordinner Company Marketing Goals was written and submitted by user Rumiko Fujikawa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tin Facts (Atomic Number 50 or Sn)

Tin Facts (Atomic Number 50 or Sn) Tin is silver or gray metal with atomic number 50 and element symbol Sn. It is known for its use for early canned goods and in the manufacture of bronze and pewter. Here is a collection of tin element facts. Fast Facts: Tin Element Name: TinElement Symbol: SnAtomic Number: 50Atomic Weight: 118.71Appearance: Silver metal (alpha, ÃŽ ±) or gray metal (beta, ÃŽ ²)Group: Group 14 (Carbon Group)Period: Period 5Electron Configuration: [Kr] 5s2 4d10 5p2Discovery: Known to mankind since around 3500 BCE Tin  Basic Facts Tin has been known since ancient times. The first tin alloy to gain widespread use was bronze, an alloy of tin and copper. Humans knew how to make bronze as early as 3000 BCE. Word Origin: Anglo-Saxon tin, Latin stannum, both names for the element tin. Named after Etruscan god, Tinia; denoted by the Latin symbol for stannum. Isotopes: Many isotopes of tin are known. Ordinary tin is composed of ten stable isotopes. Twenty-nine unstable isotopes have been recognized and 30 metastable isomers exist. Tin has the greatest number of stable isotopes of any element, due to its atomic number, which is a magic number in nuclear physics. Properties: Tin has a melting point of 231.9681 °C, boiling point of 2270 °C, specific gravity (gray) of 5.75 or (white) 7.31, with a valence of 2 or 4. Tin is a malleable silvery-white metal which takes a high polish. It possesses a highly crystalline structure and is moderately ductile. When a bar of tin is bent, the crystals break, producing a characteristic tin cry. Two or three allotropic forms of tin exist. Gray or a tin has a cubic structure. Upon warming, at 13.2 °C gray tin changes to white or b tin, which has a tetragonal structure. This transition from the a to the b form is termed the tin pest. A g form may exist between 161 °C and the melting point. When tin is cooled below 13.2 °C, it slowly changes from the white form to the gray form, although the transition is affected by impurities such as zinc or aluminum and can be prevented if small amounts of bismuth or antimony are present. Tin is resistant to attack by sea, distilled, or soft tap water, but it will c orrode in strong acids, alkalis, and acid salts. The presence of oxygen in a solution accelerates the rate of corrosion. Uses: Tin is used to coat other metals to prevent corrosion. Tin plate over steel is use to make corrosion-resistant cans for food. Some of the important alloys of tin are soft solder, fusible metal, type metal, bronze, pewter, Babbitt metal, bell metal, die casting alloy, White metal, and phosphor bronze. The chloride SnCl ·H2O is used as a reducing agent and as a mordant for printing calico. Tin salts may be sprayed onto glass to produce electrically conductive coatings. Molten tin is used to float molten glass to produce window glass. Crystalline tin-niobium alloys are superconductive at very low temperatures. Sources: The primary source of tin is cassiterite (SnO2). Tin is obtained by reducing its ore with coal in a reverberatory furnace. Toxicity: Elemental tin metal, its salts, and its oxides present low toxicity. Tin-plated steel cans are still widely used for food preservation. Exposure levels of 100 mg/m3 are considered immediately dangerous. Legal permissible exposure from contact or inhalation is typically set around 2 mg/m3 per 8-hour work day. In contrast, organotin compounds are highly toxic, on par with that of cyanide. Organotin compounds are used to stabilize PVC, in organic chemistry, to make lithium ion batteries, and as biocidal agents. Tin  Physical Data Element Classification: MetalDensity (g/cc): 7.31Melting Point (K): 505.1Boiling Point (K): 2543Appearance: silvery-white, soft, malleable, ductile metalAtomic Radius (pm): 162Atomic Volume (cc/mol): 16.3Covalent Radius (pm): 141Ionic Radius: 71 (4e) 93 (2)Specific Heat (20 °C J/g mol): 0.222Fusion Heat (kJ/mol): 7.07Evaporation Heat (kJ/mol): 296Debye Temperature (K): 170.00Pauling Negativity Number: 1.96First Ionizing Energy (kJ/mol): 708.2Oxidation States: 4, 2Lattice Structure: TetragonalLattice Constant (Ã…): 5.820 Sources Emsley, John (2001). Tin. Natures Building Blocks: An A–Z Guide to the Elements. Oxford, England, UK: Oxford University Press. pp. 445–450. ISBN 0-19-850340-7.Greenwood, N. N.; Earnshaw, A. (1997). Chemistry of the Elements (2nd ed.). Oxford: Butterworth-Heinemann. ISBN 0-7506-3365-4.Weast, Robert (1984). CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. pp. E110. ISBN 0-8493-0464-4.

MODERN AFRICAN HISTORY Essay Example | Topics and Well Written Essays - 750 words

MODERN AFRICAN HISTORY - Essay Example With the invasion of Spain, agriculture, engineering, mining, scholar ship, industry, architecture and industry was brought to it. This made Spain a learning center in Europe for many hundred of years. Next, Egypt was in the line of invasion. It was in 11th century, when the Arab culture dominated the Berber culture (Diop, 41). The influence of Arabic language and Islam made strong roots in Northern Africa. Islam is further spread towards South, West and East Africa. The result is that within short span, great civilizations are born in the continent of Africa. The trade, institutions for scholars seeking knowledge, riches of gold, salt trade was present at that time. Architecture developed, societies flourished, African culture mingled with Islam to give a legacy of rich history to the world for later people. Ibn Battuta visited Africa and was impressed with its immense culture and advance society. He was impressed with the beautiful Alexandria’s busy harbor. He described the pyramids as firm carvings of stones with great height. It was wider at the base while slowly narrows upwards. When he came to east Africa, he landed at Zeila which was the harbor of Christian Kingdom of Ethiopia. He felt that Zeila was the dirtiest town in the whole world. He further tells us that the stench in Zeila was due to blood of camels that were butchered and the quantity of fish. About the Swahili, he writes that kings, intellectual, officers, as well as port workers, agricultural workers, artists and slaves were black people who spoke African languages in their daily life. On slavery he writes that the ruler of Kilwa was a very generous and kind king. He further states that he was man of great human morals who used to eat with his poor brothers and respected everyone (Diop, 61). When he visited West Africa, he first visited Cairo. He wrote about Cairo as being a city which spent gold in its market. He also wrote that at that time West Africa produced almost two