The Commercialisation of Sport Essay - 633 Words

The Commercialisation of Sport The commercialisation of sport is not wholly beneficial as it has many disadvantages to it. Commercialisation is the promotion and development of a product as a business within a market place. This is done by the use of sponsorship, funding, selling, publicity and advertising within the media, which is all rooted from money. People invest in sport not only for the success that comes from it, but for the great deal of money that can be made in the sport business, therefore money is of high importance in the sporting industry. With the commercialisation of sport comes money, which can be invested in the development of young talent so that they may improve to become†¦show more content†¦A company, who either sponsor a team or event, are promoted by having their company name or logo on the kits or on billboards. When these events are televised people see the company name, thus giving them effective publicity, therefore increasing business, which in turn produces more money. On the other hand, the commercialisation of sport also as many disadvantages, and it is a plausible argument that our country, o the world for that matter, would be much better off if sport hadn’t been commercialised in the first place. With all the money that is invested and gained from sport, the financial side is getting out of control. To commercialise a sport it needs to have top of the range equipment and kits that make people want to buy them. However, much of this equipment, leather footballs in particular, are stitched in third world countries where people ate being exploited for their productivity, and paid below the minimum wage. Moreover, these products are often being sold at extortionate prices for what they cost to make, but large companies don’t seem to be concerned as long as a massive profit is being earned. An example is the cities of Jalandgar and Batala in the Punjab, India, where the official minimum wage is 82 Rupees per day, and women are even paid four to five Rupees less than men. Child labour in poorer countries is damaging to the children’s health and education, so theShow MoreRelatedCommercialisation Of Sports For The United States1307 Words   |  6 Pagesis called the commercialisation. The process is segmented in various phases like production, distribution, marketing, sales and lastly the service to the customers after dispatch. The commercialisation of sports involves use, display and sale of sports items by different vendors to different sports persons. It enhances the income generation for the sports persons along with the vendors whose sports goods they use. 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